Welcome to the Effective Advertising Seminars Newsletter!

New Year Resolutions

How many New Year’s resolutions have you given up?

Is this a pattern?

We have a favorite quote from Albert Einstein:

“Crazy is doing the same thing, over and over, and expecting a different result”.

This is so true of advertising and marketing. We hear from businesses all over the country….”well, newspaper doesn’t pull as well as it used to, but”…..; and “those ad-lib commercials we used to use on radio really did a job, but we can’t find a personality to do them”…; and “we got less than a 1% return on our last mailer, but what are you going to do, it will get better”.

The answer to all of this: Stop looking for some different to happen, because it won’t. If you are still doing the same old advertising, on the same radio stations, or billboards, and still mailing the same coupons, and hoping that your full page ad on Sunday will fill your store on Monday morning…..Fa Getta ‘Bout It!

Perhaps you heard some of the political speeches from New Hampshire. We caught this one from Barack Obama: “My lack of Washington knowledge makes me more qualified. The real gamble in this election is to do the same things with the same people and expect a different result”.

Both Einstein and Mr. Obama hit it right on the head. We are so reluctant to change. But change must happen if we are to expect any results from our marketing  and advertising efforts.

If what you are currently doing with your advertising is not letting you hit your numbers, then look for a new avenue. Viewership of broadcast television stations is on the rise and we can put you in touch with hundreds of local businesses that have realized tremendous growth with their television advertising venture (not cable). A Huntsville, AL hearing aid company with seven years in business, had his best year ever in 2007 and has renewed his advertising schedule for 2008 on WAFF.

We hope to see you at one of our seminars this year.